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Title: Marketing An Introduction 13th Edition GLOBAL Edition (PDF eTextbook)
Number of pages: 672 pages
Different ISBN and Cover Image from US Edition, but Contents and Chapters are same as US Edition.
This Global Edition is adapted from US Edition, entitled Marketing: An Introduction, ISBN: 978-0134149530. Contents and Chapters are same as US Edition. It includes Chapters 1-16. The chapters, exercises and homework problems are might be in different orders or page numbers.
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