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Title: A Framework for Marketing Management 6th GLOBAL Edition (PDF eTextbook)
by Philip T. Kotler, Kevin Lane Keller
Contents and Chapters are the same as US Edition.
ISBN and Cover Image are different with US Edition.
This Global Edition is adapted from US Edition, A Framework for Marketing Management, 6th Edition, ISBN 978-0133871319. Contents and Chapters are the same as US Edition. It includes Chapters 1-18.
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